Jun 3rd, 2012
By Clint Jolly

Ever hear of a Cash Mob?

All across the country in cities large and small there are grass roots campaigns to support small local businesses called Cash Mobs. The concept is simple. Invite any and all to visit a locally owned business and spend a bit of cash. That’s it. Hear about it, tell your friends, act on it and repeat. It’s a nice simple way to put your support into action. Our lovely city of Reno has its own Cash Mob effort that you can follow on Facebook.

Enter ChowMob Reno

A friend of mine, Brad Brighton with It’s On Me Gifts, and I started chatting a few months ago about the idea of starting a cash mob based idea specific to restaurants. It turns out that we weren’t the only ones as the group mentioned above announced a similar effort about the same time. Must be a good idea!

Our event embraces the simplicity of grass roots marketing by allowing “The Mob” to vote on the location of the event. They nominate, vote and decide on where everyone should go. All we do is make sure the business is ready for it and help to pick a date. We’ve got some simple graphics to print out or show on your phone to give the restaurant an idea of who is showing up for the mob. Not much more than that! You can join up with the effort on Facebook and if you’re interested in the behind the scenes we have a group for that as well.

Make a difference

I’m asking you to do me and your fellow local foodies a favor and support the cause. Support theirs, support ours, just put some money to use in the local food business and we will all benefit!

The first event for ChowMob Reno is on June 6th at Sardina’s Italian Restaurant on Longley. It’s a small restaurant run by a great couple, Brett and Susan. Good food at a good price in a nice quiet atmosphere. They also do their best to buy local products and keep their spending in the community as well.

I’ll see you at the MOB!!!

Chef Clint Jolly is a Reno native who has spent most his life in the search of great food. The owner of Great Thyme Catering is happy to see a food revolution taking place in Reno and northern Nevada. You can read more from Clint on his personal blog